The rise of the emerging markets, led by China and India, is transforming the global economy. Only executives who understand the kimchi – the local dynamics that drive these markets – can hope to craft business strategies that succeed in these distant, fast-growing economies.

The Kimchi Matters lays out 15 principles of how these exotic markets work, highlighting profound differences with industrialized Europe and North America. This is what you must know to turn the emerging markets, the engine of global growth for the next century, into the engine of earnings growth for your company.

Read Reviews | In the News | Read Excerpts | About the Authors

The Kimchi Matters is a new book from Agate. The book, website and excerpts are ©2003, 2004, 2005 Marvin Zonis, Dan Lefkovitz and Sam Wilkin. All rights reserved.